Unveiled on August 18, 2024, at the Ghana Secondary Technical School in Takoradi, the NPP’s manifesto emphasizes the importance of offering travel protocol services to those in the Culture and Creative industries. The document states that they will “establish a Travel Protocol Service (TPS) for the creative community, to enable artistes, performers, and other creatives, honour international performances and shows.”
The manifesto also reinforces several earlier commitments made by their Presidential Candidate, Dr. Mahamadu Bawumia, during his lecture at the University of Professional Studies Accra (UPSA) on February 7, 2024.
Among their promises are plans to “use tax incentives, including a flat tax, to incentivise private sector investments in sports, tourism, and creative arts facilities” and to “implement an e-visa policy for all international visitors to Ghana, to make visa acquisition fast and convenient for visitors.”
The party also plans to “roll out a visa-free policy for all nationals of African and Caribbean countries visiting Ghana” and to “establish, in partnership with the private sector, a streaming and digital management platform for Ghanaian content developers in the creative arts.”
In their 2020 manifesto, the NPP had committed to “construct one of the biggest convention and exhibition centres in the world at the Ghana Trade Fair Company site, La,” and to “set up the Creative Arts Fund to support artistes.” They also pledged to “complete the theatre in Kumasi” and to “construct new theatres in Takoradi and Tamale.”
To support the music industry, the NPP had planned to provide recording studios as part of their efforts to promote the movie industry.
“Given that our artistes do not have the capital to set up studios, we will, as part of the entrepreneurial hubs strategy, establish, in partnership with the private sector, large recording studios in Accra, Kumasi, Tamale, and Takoradi. Recording artistes can rent space to do their recordings in these studios,” the manifesto stated.
Finally, they are going to “build a digital platform for artistes to make their products available to the global market.”
